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Wieden + Kennedy Wasted This Client's Money on Awful Ads, but That Was the Point Billboard made of hair, anyone?

Hiring a fashion designer to make a T-shirt for a rat. Sponsoring a soccer team best known for its embarrassing losses. These seem like particularly odd ways to spend an ad budget.

But when the product is a new TV show that forces traveling celebrities to find entertaining ways of getting rid of cash quickly, it's actually pretty fitting as marketing.



To promote 24 Hours to Go Broke, a new series on the UKTV network, Wieden + Kennedy London did both of the above, as well as the following:

• Bribed a farmer to paint an ad on the side of his cows
• Paid a restaurant owner to temporarily rename his fish and chips shop, and its menu, after the show
• Paid a street musician to hand out money
• Perhaps most amusingly, got passersby in London's art-heavy Shoreditch neighborhood to shave their beards into buckets, then used the trimmings to create lettering for a billboard

See those videos below. Because even though it's gross to make a sign out of a salad of stranger facial hair, it's certainly original.

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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