Wieden + Kennedy Seeks Help on Old Spice in Crazy, Epic Job Listing One week, 10 insane social challenges
Wieden + Kennedy's Old Spice campaign is a hallmark for epic weirdness in advertising. So, it stands to reason that you'd have to complete some kind of weird, epic quest to join the agency's Old Spice. Now, we know the exact parameters of that question. On Monday, W+K posted a help-wanted ad on its website seeking a social strategist on the Old Spice account. Beginning today, the posting says, applicants will have a week to complete "one or more of the challenges listed below" and then create a "case study presentation deck outlining what you did and why it was effective." Here are the challenges:
• Challenge 1 - Create the best original Pinterest board dedicated to the sport of inline speed skating (NOT roller-hockey).
• Challenge 2 - Create and post an original piece of content to Reddit that then receives the most upvotes in a single week.
• Challenge 3 - Create and upload to SlideShare an original, in-depth competitive analysis of the Ed Hardy social media ecosystem.
• Challenge 4 - Get the most people to friend your mother or your father (or a parent-like figure in your life) on Facebook in a single week.
• Challenge 5 - Create an original (new) Twitter account and then use it to get the most followers in a week using any verbs you like, but only the following nouns: "BLUEFUDGE," "HAMMERPANTS" and "GREEK YOGURT."
• Challenge 6 - Create an original YouTube video that then receives the most plays in a single week using this script verbatim:
#1: "Wait. What are you doing?"
#2: "Trust me. This will be fine."
#1: "Ok. Go ahead."
• Challenge 7 - Get recommendations on LinkedIn from at least three other people trying to get this job.
• Challenge 8 - Create the most reviewed recipe on allrecipes.com in a single week using cottage cheese as an ingredient. The reviews don't have to be good.
• Challenge 9 - Upload the most pictures of your armpit(s) to Instagram during the course of this challenge. The pictures must have your face in them to verify your identity and include the hashtag #mypits.
• Challenge 10 - Using Quora, give thought-out, meaningful answers to as many dream catcher-related questions as possible in a single week.
As W+K says in the note: "Good luck, cyber warriors."
- CBS Picks Up Bad Teacher
- Dish Network's Search for a Digital Agency Down to Finalists
- Liberal Groups Pressure Mayer to Withdraw From FWD.us
- Arrested Development Outbuzzing House of Cards
- Forbes 100 Most Powerful Women Includes Tech, Media Titans
- Sen. John Cornyn Joins the Fight Against Patent Trolls With New Bill
- YouTube CEO is Cannes Lions Media Person of the Year
- Newsweek's All-Digital Relaunch Includes Ad Sponsorship Plan
- The New York Times Reinvents the Boring Banner Ad
- Geico Makes the Perfect Ad for Hump Day
- Samsung Presents Advertising's Most Idiotically Primitive Husband Ever
- Tablets Overtake Smartphones as the Big Shopping Device
- Droga5 Gives Qantas Fliers Paperbacks That Last Just as Long as the Flight
- Ads for Playboy Fragrances Have Plenty of Happy Endings, and a Few Weird Ones Too
- Nutella Thanks Its Biggest Fan, Founder of World Nutella Day, by Sending Her a Cease and Desist
- Introducing Beardvertising: Tiny Billboards That Clip on to Your Beard
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







