Why a Popular Soup Chain Called a Woman the C-Word in a Mass Email Hale and Hearty CEO says account was hacked
Soup restaurant chain Hale and Hearty had to deal with a hot and steaming bucket of something yesterday, but it wasn't broccoli cheddar. In a bizarre email sent to customers Tuesday morning, the chain announced the 2008 opening of a "new" location, then shared this saucy detail: "As an added bonus: Mary- you know the cunt from 47th street- will serve you personally in any manner you choose. so cum one and all to our new location at 464 West Mount Pleasant Avenue, Livingston, NJ." Gawker jumped on the snafu, noting that the chain soon sent out an apology to its customers. But how did this happen? Rogue employee? Placeholder copy that never got caught? No, it was apparently just old-fashioned email hacking. Hale and Hearty CEO Simon Jacobs emails us this (profanity-free) statement: "From our preliminary investigation, it appears that someone obtained the username and PW for our daily email system at one specific H&H location (47th and Madison) and modified an old email to make it obscene and then sent it to that store's email subscriber list. We have changed the password and believe that this will ensure this does not happen again." So, in summary, if you've been putting off changing your corporate passwords, now might be the right moment. Otherwise, it's just a matter of time before that Post-it note with your login info ends up in the hands of someone with an ax to grind about some poor woman on 47th Street.
- CBS Picks Up Bad Teacher
- Dish Network's Search for a Digital Agency Down to Finalists
- Liberal Groups Pressure Mayer to Withdraw From FWD.us
- Arrested Development Outbuzzing House of Cards
- Forbes 100 Most Powerful Women Includes Tech, Media Titans
- The IAB and Mozilla Clash—in Person
- Sen. John Cornyn Joins the Fight Against Patent Trolls With New Bill
- YouTube CEO is Cannes Lions Media Person of the Year
- And the 2013 Grand Effie Goes to ...
- Geico Makes the Perfect Ad for Hump Day
- Samsung Presents Advertising's Most Idiotically Primitive Husband Ever
- The New York Times Reinvents the Boring Banner Ad
- Ad of the Day: DirecTV
- Ads for Playboy Fragrances Have Plenty of Happy Endings, and a Few Weird Ones Too
- Tablets Overtake Smartphones as the Big Shopping Device
- PETA's Incredibly Lifelike CGI Ape Begs You Never to Use Real Ones in Ads Again
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.