Why Geico’s gecko is now a cockney yob

Responding to an AdFreak post recently, angry_youth asked, “Can someone explain why the [Geico] gecko sounds like an extra from a Guy Ritchie film? Seriously, who decided the Geico company spokesperson should sound like a cockney yob?” The answer is: Framestore, the visual-effects and computer-animation studio that worked with The Martin Agency on the nine new Geico spots. (Click on the Quicktime link on Framestore’s Web site to see a few of the spots.) On the same site, a Framestore creative explains the process: “Our role was similar to that of an acting coach.