Why America’s good at selling adolescence

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Now that marketing consultant (and psychoanalyst) Clotaire Rapaille has “fit [me] with a new pair of glasses,” as promised in his new book, The Culture Code, I finally understand why Americans like peanut butter: It’s stuck to our cultural unconscious. And our cultural unconscious, it seems, is stuck in puberty. So our only prayer of ever getting unstuck is swilling enough champagne in the coming millennium to grow up to be like the French.

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