Who's sick and tired of Sunshine Megatron? | Adweek Who's sick and tired of Sunshine Megatron? | Adweek
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Who's sick and tired of Sunshine Megatron?

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T-Shirt Hell, purveyor of crass casual wear, said in January that it was going out of business because its owner didn't want to deal with the "idiots" who send him hate mail over his shirt slogans (sample: "It's not gay if you beat them up afterwards"). The owner, who goes by the name Sunshine Megatron (having legally changed it from Aaron Schwarz as part of an earlier reader contest), claimed it was the last chance to buy his most offensive shirts. Of course, it turns out it was all a marketing ploy. Megatron now calls the going-out-of-business stunt a "personal stimulus package" and claims, in his latest obscenity-filled post on the site, that he sold more than 100,000 shirts over the past three weeks. He also announces a new $50,000 contest to "Guess When and How Sunshine Megatron Gets Murdered by an Angry Moron." It doesn't stipulate in the rules that the predictor can't also be the killer. Then again, given that this is Sunshine Megatron, that might not be an oversight at all. Via Underwired.

—Posted by Rebecca Cullers

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