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It’s hard to turn a blind eye on this blog to a list of the top 100 global brands, such as the one that BusinessWeek/Interbrand released yesterday. We didn’t spend quality time this morning going extensively through the ranking’s criteria, but we were a bit surprised at who was missing from the top 10—namely, Apple. The survey’s top 10 were Coca-Cola, Microsoft, IBM, GE, Intel, Nokia, Toyota, Disney, McDonald’s and Mercedes. Apple comes in at number 39, wedged in between Pfizer and Kellogg’s; Dell, meanwhile, a brand that we consider to
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