'Whopper virgins' make inauspicious debut | Adweek
Advertisement

'Whopper virgins' make inauspicious debut

Wv

Crispin Porter + Bogusky's much-anticipated "documentary" about the "Whopper virgins" debuted last night. It was pretty much as expected. Stacy Peralta has really made two commercials—let's face it, they're just commercials. One is the taste test. This has the native people brought to a semi-civilized location—i.e., somewhere within 15 minutes of fast-food restaurants—for your run-of-the-mill taste test. The video flashes up some select results. I say select because I hope the sample size was larger than about 20. (Surprisingly, the Whopper won in a landside.) Part two is what probably gets at the root of the criticism leveled at Burger King for the project. Peralta and crew trek out to these far-flung locales with a BK grill to cook for the locals. In my initial appraisal of the concept, I found it icky. I still find it depressing. This is a documentary about the making of a commercial that uses "exotic" foreigners as props to sell more trans-fat-laden heart-attack pucks. Judging from what I've read on blogs, Facebook and Twitter, the reaction is pretty mixed—probably exactly what Crispin and BK wanted. See Adweek critic Barbara Lippert's review here.

—Posted by Brian Morrissey

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS