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Whoa, these jimmies are freaking me out!

Friendlys Zimmerman Advertising likens its "Ice Cream World" spot for Friendly's to Willy Wonka. But the trippy imagery, vague malevolence and sing-along Friendly-ness remind me more of early-’70s fast-food commercials. Like this spot from McDonald’s, with its world of talking burgers and French-fry patches. It would’ve been cool in a nudge-wink way if Friendly’s had cast Donovan, Grace Slick or some other has-been drug-culture icons to play parents—excuse me, grandparents—in the spot. No such luck. We do get bleachers of gummi bears, peanut-butter Frisbees and banana-split boats. Which isn’t so bad, considering what the view from an actual Friendly’s typically looks like. Usually someplace like Bridgeport, Conn., or Springfield, Mass. Sure, the rivers are chocolate-colored, but that’s where the similarity ends. Fudgie the whale’s back, too. Yeah, he swims the whipped-cream seas for Carvel, but a chocolate ice cream whale would fit in at the Friendly’s freakout.

—Posted by David Gianatasio

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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