Who’s fooled by the Ask.com revolution?

Now that we’re finally getting over the Cartoon Network scare, everyone is on the lookout for “deceptive” guerrilla marketing gone awry. Today’s candidate, via the Wall Street Journal, is Ask.com, the fourth-place search engine looking to put a dent in Google’s dominance. Ask’s U.K. agency, Fallon, came up with what strikes me as standard marketing jujitsu: play up Google’s dominance in a campaign centered on a fictitious “liberation movement” that’s rebelling against the “online information monopoly.”