Who needs therapy when you can blog?
A new America Online survey shows that more than 50 percent of bloggers create their online musings as a form of therapy. Nearly one-third write about self-esteem and self-help issues, the survey found. "What we've noticed is that bloggers aren't necessarily wannabe journalists, or people out to break news or get noticed by the public,” said Bill Schreiner, vice president, AOL Community. “They're writing for themselves, and their blogs serve as a recreational and therapeutic outlet for their thoughts." A couple of examples here include one called Thinking Nurse, and the House of Karma. That’s all good, but are these bloggers qualified to help others? How many of them have licenses to offer cognitive-behavioral therapy? Before AdFreak gets stuck with someone else’s Freudian repetition-compulsion, it will visit much shallower blogs, that rip celebrity fashion to shreds, like www.gofugyourself.com, and www.idontlikeyouinthatway.com.
—Posted by Celeste Ward
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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