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MetLife asks people on the street who they live for in this campaign designed to give life insurance a human dimension.
The answers are pretty much what you'd expect. People live for their spouses, parents and significant others—for their kids, grandkids, siblings and, in one case, an adorable bulldog named Huey.
Two longer YouTube clips anchor the #WhoILiveFor campaign and present many diverse people, while shorter edits break out individual stories. A guitar player named Heath ad-libs a soundtrack/jingle that runs through the longest video, which is a nice touch.
Gustavo, a young Hispanic guy, delivers the sweetest moment when he talks about his boyfriend, Fernando, who "helped me come out of the closet."
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