White Gold goes to 11 in 'Got milk?' effort

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Finally got around to checking out Goodby, Silverstein's new "Got milk?" campaign featuring White Gold, the fake rocker who prefers milk to the bevy of stronger drugs presumably available to him. Adweek wrote about the campaign here, and Adverganza has been following the developments here and here. A bunch of White Gold videos have been posted to this YouTube channel, and the site itself (which crashed my Firefox) describes the White One’s stylings as “milk-otestical” (or possibly “milk-tastical”) which sounds disturbingly like “milk testicle.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in