White Gold goes to 11 in 'Got milk?' effort

Whitegold Finally got around to checking out Goodby, Silverstein's new "Got milk?" campaign featuring White Gold, the fake rocker who prefers milk to the bevy of stronger drugs presumably available to him. Adweek wrote about the campaign here, and Adverganza has been following the developments here and here. A bunch of White Gold videos have been posted to this YouTube channel, and the site itself (which crashed my Firefox) describes the White One’s stylings as “milk-otestical” (or possibly “milk-tastical”) which sounds disturbingly like “milk testicle.” White Gold’s guitar is even filled with milk, for onstage replenishment, and fans will be able to celebrate the guy’s entire catalog when it hits iTunes in the coming days.

—Posted by Tim Nudd

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