When your company could use a new name

PetersonI wasn’t sure if I was being overly cynical when I came across a coupon for these guys in the Sunday circulars this weekend. But when my wife pointed it out, too, I figured I wasn’t the only one who noticed an eerie similarity in the company’s name and a certain convicted killer. (Yes, I know the spelling is different, but do you think people will make a distinction based on a vowel?) I’m not usually one to recommend a wholesale company name change just because your name happens to match one that’s been in the news a few times over the years. But in today’s sensationalist news cycle, here it might be the best course of action.

—Posted by Aaron Baar

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