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BMW Films is obsolete when you can exploit the big screen to sell your car. Despite its longstanding commitment to ending the 20-minute advertising block at the published showtime, the Regal Entertainment theater chain may soon have to consider rescheduling the trailers that follow the openly sponsored segment to avoid audience confusion about what’s a preview and what’s an ad. 20th Century Fox’s Transporter 2 is the latest perp. Until the trailer is interrupted by Amber
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