When to take a bathroom break?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

By kickoff time on Sunday, will there be a man, woman or child in America who hasn’t been queried for a Super Bowl poll? So we wonder here at AdFreak as we pass along info-tidbits from yet another such survey. Conducted by Penn, Schoen and Berland, this one found 58 percent of respondents saying they’d “rather go to the bathroom during the game than miss the commercials.” That makes some sense when you consider that there will be countless replays of crucial moments in the game, while viewers may or may not see some of the best commercials again.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in