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"What's the worst that can happen?"
That's a loaded question, especially for a road-safety campaign. And it's posed in a series of graphic spots from Albuquerque agency RK Venture for the New Mexico Department of Transportation.
Director Sean Broughton, a Hollywood visual effects expert, delivers three 30-second PSAs about drunk driving, seat belts and texting while driving. (There's also a 45-second mashup of the first two ads.) Tires shriek, glass shatters and crimson spurts in all directions.
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