What's missing from Wal-Mart's new logo? | Adweek
Advertisement

What's missing from Wal-Mart's new logo?

Images1 For 16 years, Wal-Mart used a star in its logo to separate the Wal from the Mart. Now, it renders its name as a single word with an asterisk at the end that reminds me of the “asshole” symbol Kurt Vonnegut drew in some of his books. He was a great writer. An asterisk usually denotes an explanatory notation, but the Wal-Mart (Walmart?) version is followed by nothing but white space. At the very least, the retailer could have added a note further down to explain what happened to its Smiley Face icon that disappeared last year. I think I saw him working at Denny’s last weekend. Read more reactions to the new logo over at Ad Goodness.

—Posted by David Gianatasio

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Gianatasio
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS