What's up with Lanvin's skinned red model? | Adweek What's up with Lanvin's skinned red model? | Adweek
Advertisement

What's up with Lanvin's skinned red model?

Lanvin

Various blogs have chimed in on the possible meaning and questionable aesthetic of this ad for Paris fashion house Lanvin that seems to show a model without skin. See the full NSFW ad here. Copyranter wonders if it's part of a "nude zombie trend." (Nope. She could be wearing very small pants.) The Cut asks readers if they find the ad "creepy." (Well, the guy in the ad, yes. Such a hopeless poseur.) Live and Uncensored! explains that it's a fashion-industry in-joke. But as a lifelong journalist and critic, I have no interest in facts. My take is the only thing that matters. Clearly, it's an ironic commentary on the frightening skinniness of models (soon they'll have no flesh at all!), and a black-humored nod to the fact that if they stop eating altogether, which some apparently have, they'll wind up dead. Bottom line: If you know a skinny model, buy her a cheeseburger before she winds up turning her whole world inside out.

—Posted by David Gianatasio

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS