What would the Earl of Sandwich think?

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Britain’s own Sarah Ferguson now has a sandwich bearing her title at New York’s Stage Deli. On Monday she unveiled the “Duchess of York,” a grilled chicken breast topped with melted cheese and wasabi horseradish mayonnaise, for people who prefer toe-curling discomfort to mere spice. In what some might call the weakest sales pitch in history, she pleaded with onlookers not to finish it. “You can have a bit of this sandwich as I have … just don’t eat the whole thing,” she said.

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