What we're wearing this Halloween | Adweek What we're wearing this Halloween | Adweek
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What we're wearing this Halloween

King_mask1Now that Burger King has suspended the link to buy the Burger King king mask (it was sold out anyway), what are your other options? Plenty, if you're prepared to shell out (and Americans will, spending $3.3 billion on Halloween this year, up 5 percent from last year). If you're in New York, there's always a $600 Chewbacca costume or $1,000 Batman costume at Ricky's. AdFreak investigated (read: Googled) to see what other Halloween costumes are flying off the shelves this year. At press time, classic costumes appear to be the most popular: Batman, Spider-Man, superheroes, Harry Potter, Darth Vader and other Star Wars characters. (BTW, if you want to see the strange demand for "King" costumes potentially unmasked, read Seth Stevenson's Monday column in Slate.)

—Posted by Mae Anderson

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