What a Surprise, Spirit Airlines Is Having a 'Binders' Fare Sale

Pop-vulture marketer strikes again

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

You can set your watch to Spirit Airlines's dumb promotions tied to provocative current events. And sure enough, they're advertising a "Binders Full of Sales" deal today—a reference to Mitt Romney's "binders full of women" comment from Tuesday's debate. "We've got tons of binders full of sales. Women will love them!" says the nonsensical copy. Spirit didn't even do a 47 percent off sale earlier in the campaign, so clearly it thought this had better potential.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in