What’s the deal with Pop Secret Mountain?

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I’m (mostly) on vacation this week, but the rest of the crew will be around as the week goes on. And I’ll be posting here and there. Here’s a curious Web site: Pop Secret Mountain. It’s full of mad love for Pop Secret popcorn, and parts of it look pretty professional: the videos and wallpapers and so on. Even the unprofessional-looking stuff looks a bit calculated. But the guy who e-mailed us says it isn’t an official brand site.

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