What fate awaits Barry Bonds’ No. 756?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


I guess you have to give Marc Ecko some measure of credit: He doesn’t do the same old, same old. Droga5 won a Cannes Grand Prix in 2006 for a viral video campaign that purported to show the fashion designer spray-painting Air Force One. Ecko’s latest publicity ploy is putting up a Web site to let fans determine what to do with Barry Bonds’ 756th home-run ball, the one that the suspected steroid user hit out of the park to break Hank Aaron’s record.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in