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Without all those I’s and V’s and multiple X’s to worry about, here’s the chunky logo that the NFL has come up with for Super Bowl XL. (Yes, it was unveiled in October.) Compare it with logos of yore here. In the recent past, Super Bowl logos have tended to incorporate some image or other from the host city. Last year it was Jacksonville’s Main Street Bridge (to go along with the theme “Building bridges”); in 2003, it was one of San Diego’s lighthouses.
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