What are colives, and should you eat them? | Adweek
Advertisement

What are colives, and should you eat them?

The bar for wacky cow ads has been raised foolishly high of late. From Wieden + Kennedy's purified Cravendale cow (certified not racist!) to Draftfcb's talking-teat Oreo temptation, we've feasted on some bloody breakthroughs in bovine. Enter Campbell Mithun's "Colive" commercial above, touting Land O'Lakes Butter with Olive Oil. The setup, showing what happens when you cross a cow with an olive, would seem to present possibilities. A giant green heifer spurting pimento-flavored milk sprang to mind. (Though with me, that often does. Rough childhood, etc.) What we actually get is a cow-colored olive that rolls around a tabletop. It looks like a marble or a rodent dropping, not that appealing. At least they had the good sense to make it moo.

—Posted by David Gianatasio

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS