What This Ad Creative Learned From Emailing All 1,109 of His LinkedIn Contacts

John Kovacevich's yearlong project pays off

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Do you find professional value in LinkedIn beyond the occasional glance at someone else's work history? Or is mostly a wasteland of connections made, then forgotten.

A year ago, San Francisco-based creative director/copywriter John Kovacevich decided to check in with his LinkedIn contacts—in a serious way. As a New Year's resolution for 2015, he vowed to email all 1,109 of his contacts personally over the course of the year.

Kovacevich is a big fan and user of Facebook, and figured there would be value in trying to get the same stream of conversation flowing with his professional contacts, not just his personal ones.

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