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Wes Anderson films goofy AmEx spot

I never saw The Life Aquatic, so I guess I’m a lapsed fan, but Wes Anderson’s new commercial for American Express is really enjoyable. Anderson prowls around a movie set, talking directly to the camera about how to make a good film while humorously directing his hapless cast and crew. (“Cut! Cut! Not enough smoke, and the snow is too loud.”) It’s nice to see that Anderson can poke fun at his own quirks and reputation for obsessiveness. Anderson’s current film project, by the way, is apparently a stop-motion animated version of Fantastic Mr. Fox, the children’s book by Roald Dahl. But that project was announced in 2004, and there have been few updates since then. If and when that movie is released, will it feature a Mr. Fox brand of clothing? Via AdJab.

—Posted by Tim Nudd

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Topics: Amex, Nudd, Wes Anderson
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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