Wendy's Tells the Sad-Funny Stories of Unworthy Foods Banned From the Baconator

Talking meats and veggies star in VML's quirky comedies

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Ever bitten into a sandwich only to meet with freezerburn, an unsatisfyingly thin piece of bacon or an unwelcome vegetable? We’ve all been there. It’s one of our most trying and persistent #FirstWorldProblems. 

But Wendy’s has a solution: The Baconator, which promises no frozen beef, no microwaved bacon and no vegetables whatsoever. And instead of food-porning us into submission, it’s conveying these messages with a trio of bizarre short stories, in which anthropomorphized foodstuffs try penetrating the Baconator in modern contexts. 

Let’s start with “Frozen Beef Need Not Apply.”

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