The weird world of Richard Kelly | Adweek The weird world of Richard Kelly | Adweek
Advertisement

The weird world of Richard Kelly

SouthlandRichard Kelly begins shooting his new film, Southland Tales, next Monday, and the Donnie Darko writer/director is already concocting quite the strange and varied multimedia campaign well ahead of the film’s release next year. The story, set in Los Angeles in 2008, is about an action-movie star (The Rock) stricken with amnesia whose life intertwines with a legless Iraqi war veteran (Kevin Smith), an adult film star (Sarah Michelle Gellar) who is developing her own reality show and a Hermosa Beach police officer (Seann William Scott) who holds the key to a vast conspiracy. The film is just part of Kelly’s vision. The story will also be told on the Web (both on the official site and on offshoots like this weird Treer Products site, which has something to do with the film and features a possibly not-safe-for-work animated cartoon) and in six prequel graphic novels to be released in early 2006—all of which will no doubt drum up intense cult interest in the movie. This integrated marketing, Richard Kelly style, promises to be quite a ride.

—Posted by Tim Nudd

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics:
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS