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Richard Kelly begins shooting his new film, Southland Tales, next Monday, and the Donnie Darko writer/director is already concocting quite the strange and varied multimedia campaign well ahead of the film’s release next year. The story, set in Los Angeles in 2008, is about an action-movie star (The Rock) stricken with amnesia whose life intertwines with a legless Iraqi war veteran (Kevin Smith), an adult film star (Sarah Michelle Gellar) who is developing her own reality show and a Hermosa Beach police officer (Seann William Scott) who holds the key to a vast conspiracy.
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