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David&Goliath has cooked up a quartet of ads for Hardee's new fried bologna biscuit sandwich. The central joke is really obvious, but the "Invisible" and "Botog" spots have the right delivery to pull it off. And the fact that I'm not currently throwing up in my mouth at the idea of a fast-food bologna biscuit says a lot about the ads' effectiveness. And I do have to compliment Hardee's for having the decency to not put bacon on it, too.
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