The Week on AdFreak, May 2-6, 2011 Osama vs. SEALs, getting Mom off Facebook, Flo goes rogue and more
The death of Osama bin Laden dominated the week's news, but others things did happen! Gerry Graf told mothers to get off Facebook. Progressive's Flo did some un-Flo-like things. Google made people cry with its Chrome ads. And Uma Thurman revealed that she'll have Schweppes with just about anyone. Let's have a look back at the week on AdFreak.


The al-Qaeda leader didn't have a great commercial history—mostly popping up in hack ads as shorthand for evil, often alongside Hitler. We did post one of the more amusing ones—a condom ad from Germany (see top) from a few years ago that urged you to use protection to be sure you don't bring the next bin Laden into the world. In other bin Laden news, CNN had a contextual-advertising flub, posting an ad for life insurance news of the man's death.
Osama Bin Laden Sold Condoms, Among Other Things CNN Ad Fail: Did Bin Laden Have Life Insurance?
Bin Laden's death at the hands of the Navy SEALs also led us back to the great 2006 SEALs commercial from director Stu Maschwitz and Detroit ad agency Campbell-Ewald. Truly, one of the great military ads ever made.
Classic Navy SEALs Recruitment Ad Sneaks Up on You
Graf, the longtime TBWA\Chiat\Day and Saatchi & Saatchi creative director who recently opened his own agency, Barton F. Graf 9000, whipped up an odd musical PSA urging mothers to get off Facebook and play with their kids. The week before Mother's Day, it wasn't what many of them wanted to hear.
Gerry Graf Wants Moms to Get Off Facebook, Already
Speaking of Mother's Day, Stephanie Courtney, who plays Flo in the Progressive Insurance campaign, starred in an amusing, unbranded Mother's Day video called "Dad's New Girlfriend," a side project from Biscuit Filmworks director Clay Weiner. It's odd seeing her outside the whitewashed Progressive world, but she shows how funny she can be in this clip.
Progressive's Flo Lets Hair Down in Mother's Day Video
The tear-jerker commercials of the week came from Bartle Bogle Hegarty for Google's Chrome browser. One new spot supported Dan Savage's "It Gets Better" project to fight bullying against gay teens. Another showed a father using Google products to create a scrapbook of his daughter's early years. Sniff.
Google Kicks Off TV Campaign to Promote Chrome Google Chrome Spot Captures Girl's Entire Life in 90 Seconds
- Mike Darnell Steps Down as Fox Reality Capo
- Embattled P&G CEO Out, Replaced by Predecessor
- The Guardian to Consolidate Web Properties Under One Domain
- JCPenney One of 10 Brands Predicted to Die in Next Year
- Are You Young and Male? Discovery Says This TestTube's for You
- NSA Media Creates Alliance With Wishabi
- Dwell Media Hires New Head of Digital From Yahoo
- FTC May Not Be Done With Google Yet
- JCPenney One of 10 Brands Predicted to Die in Next Year
- Atlanta's Most Infamous Stripper Pimps Charity Advertising Contest
- Rapture-Palooza Star Anna Kendrick Is Addicted to Reddit
- Microsoft Humiliates Siri in Biting Parody of Apple's iPad Ads
- Tablets Overtake Smartphones as the Big Shopping Device
- Jell-O Hijacks Twitter's Profane #FML Hashtag, Changes It to Mean 'Fun My Life'
- Group of Web Video Companies Band Together to Ensure Ads Are Viewable
- The Story Behind 'This Is Water,' the Inspiring Video People Can't Stop Watching
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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