The Week on AdFreak, May 2-6, 2011 | Adweek The Week on AdFreak, May 2-6, 2011 | Adweek
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The Week on AdFreak, May 2-6, 2011 Osama vs. SEALs, getting Mom off Facebook, Flo goes rogue and more

The death of Osama bin Laden dominated the week's news, but others things did happen! Gerry Graf told mothers to get off Facebook. Progressive's Flo did some un-Flo-like things. Google made people cry with its Chrome ads. And Uma Thurman revealed that she'll have Schweppes with just about anyone. Let's have a look back at the week on AdFreak.

Osama bin Laden1




The al-Qaeda leader didn't have a great commercial history—mostly popping up in hack ads as shorthand for evil, often alongside Hitler. We did post one of the more amusing ones—a condom ad from Germany (see top) from a few years ago that urged you to use protection to be sure you don't bring the next bin Laden into the world. In other bin Laden news, CNN had a contextual-advertising flub, posting an ad for life insurance news of the man's death.
Osama Bin Laden Sold Condoms, Among Other Things CNN Ad Fail: Did Bin Laden Have Life Insurance?

The Navy SEALs2


Bin Laden's death at the hands of the Navy SEALs also led us back to the great 2006 SEALs commercial from director Stu Maschwitz and Detroit ad agency Campbell-Ewald. Truly, one of the great military ads ever made.
Classic Navy SEALs Recruitment Ad Sneaks Up on You

Gerry Graf vs. Moms on Facebook3


Graf, the longtime TBWA\Chiat\Day and Saatchi & Saatchi creative director who recently opened his own agency, Barton F. Graf 9000, whipped up an odd musical PSA urging mothers to get off Facebook and play with their kids. The week before Mother's Day, it wasn't what many of them wanted to hear.
Gerry Graf Wants Moms to Get Off Facebook, Already

Flo Goes Rogue4


Speaking of Mother's Day, Stephanie Courtney, who plays Flo in the Progressive Insurance campaign, starred in an amusing, unbranded Mother's Day video called "Dad's New Girlfriend," a side project from Biscuit Filmworks director Clay Weiner. It's odd seeing her outside the whitewashed Progressive world, but she shows how funny she can be in this clip.
Progressive's Flo Lets Hair Down in Mother's Day Video

Chrome Makes You Cry5




The tear-jerker commercials of the week came from Bartle Bogle Hegarty for Google's Chrome browser. One new spot supported Dan Savage's "It Gets Better" project to fight bullying against gay teens. Another showed a father using Google products to create a scrapbook of his daughter's early years. Sniff.
Google Kicks Off TV Campaign to Promote Chrome Google Chrome Spot Captures Girl's Entire Life in 90 Seconds

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