Weather Channel Aims Twitter-Powered Tornado Winds at Its Helpless Interns | Adweek Weather Channel Aims Twitter-Powered Tornado Winds at Its Helpless Interns | Adweek
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Weather Channel Aims Twitter-Powered Tornado Winds at Its Helpless Interns Blow them away with your tweets

Intern abuse is always good fun. The Weather Channel is celebrating the beginning of Tornado Week today by putting its interns in a room and blowing powerful winds at them, with the force of the breeze increasing for every public mention of #TornadoWeek on Twitter. They're broadcasting the whole thing live on YouTube (see below—although for the full experience, click the link above). There have been about around 6,000 mentions so far, and the winds are in the mid-90 mph range. If the tweet count hits 1 million, the channel is vowing to pummel the interns with a "full blown EF-5 tornado." That would mean wind speeds of more than 200 mph. They'd better have a lot of desk fans on hand.

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