We Ask an Expert: Why Do Dogs Dominate the Super Bowl?

How familiarity and comfort create advertising gold

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With a cute canine-powered commercial from Budweiser chewing up its competition ahead of the big game, I decided to ask dog expert Brian Hare why a pooch is so often an adman's best friend.

"We share a lot of history with dogs that we do not share with any other animal," says Hare. "We've been evolving together for tens of thousands of years. This creates a special connection that is unique to our two species."

Judging from his pedigree, Hare should know.

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