Ways to keep you watching ABC Family | Adweek Ways to keep you watching ABC Family | Adweek
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Ways to keep you watching ABC Family

Gilmoregirls To stop viewers from changing the channel, ABC Family is launching a “Tease ’n’ Reveal” program next year. That name does pique one’s interest, but this is ABC Family, not Spike TV, so don’t get your hopes up. According to Mediaweek, the idea is to “couple pre-break trivia with a push to the channel’s Web site, where viewers can answer the onscreen questions for a chance at winning a prize.” That’s all well and good, but if I’m not mistaken, wouldn’t that mean viewer eyeballs would no longer be glued to the TV but focused across the room someplace, staring at the Internet? A network exec explained, “We listened to our advertisers and are attempting to address their needs.” Oh, now I get it—the advertisers told ABC Family they needed content more compelling than the network’s. Though I can’t imagine what could be more compelling than this afternoon’s Gilmore Girls episode, titled “Dead Uncles and Vegetables.

—Posted by David Gianatasio

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