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We've seen plenty of women get makeovers in advertising lately—either in pursuit of some market-driven ideal of beauty, or in critique of same. In this video, though, a woman is transformed for a different purpose.
Annelie Nordström, chairwoman of Kommunal, Sweden's biggest union, was made over as a man to protest unequal salaries between men and women in the country. It's all a stunt for International Women's Day this Saturday. At the website, BeAMan.se, women can also connect to a Facebook app and become men themselves through some photo manipulation.
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