Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
If you’ve ever wondered how logos get made, who makes them, and where the people making them draw their inspiration—here’s a great little glimpse into that world.
Aaron Draplin, a freelance designer in Portland, Ore., accepted a logo design challenge from Lynda.com to create a mark for slab concrete company and made this short tutorial. Draplin, a bearded, burly 40-year-old veteran design dude with a canon of really diverse work, makes it look easy. But his ease and demeanor are the result of years of experience.
In the video below, we get a rare glimpse into the process of the artist—from concept to execution, through sketching to prototyping and every iteration in between.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in