Warren Buffett Helps Pitch Berkshire Hathaway's Dairy Queen as Barkley Airs First Ad for Chain | Adweek Warren Buffett Helps Pitch Berkshire Hathaway's Dairy Queen as Barkley Airs First Ad for Chain | Adweek
Advertisement

Warren Buffett Helps Pitch Berkshire Hathaway's Dairy Queen as Barkley Airs First Ad for Chain Visits Omaha DQ with CEO

Warren Buffett is helping to pitch Dairy Queen just as Kansas City, Mo.-based agency Barkley is airing its first TV ad for the chain, five months after it landed the creative account. The godfather of DQ parent Berkshire Hathaway does not appear in the spot—although a lookalike does pop up in the middle of it. (Buffett has done ads before, as you'll surely recall his cringe-worthy star turn as Axl Rose in this crazy 2010 Geico video.) The DQ voiceover explains, "Here's to our fans. The local heroes … and local legends. The next in line … and the next generation. At DQ, we don't make fast food. We make fan food." Buffett is doing his part beyond the advertising, though. On Monday night, he and DQ CEO John Gainor visited an Omaha, Neb., DQ to test the first S'Mores Blizzard of the summer.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS