Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In a world where shows like Jackass and My Big Fat Obnoxious Fiance offer prime opportunities for laughing at others’ mishaps (there’s even a word for such a phenomenon in German—schadenfreude, which Webster’s 10th defines as “enjoyment obtained from the troubles of others”), do we really need advertising providing more humor at the expense of others?
The pain-pleasure principle is exemplified in a current promo spot on Animal Planet that features the network’s own Crocodile Hunter, Steve
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in