'War on Christmas' army attacking Best Buy | Adweek 'War on Christmas' army attacking Best Buy | Adweek
Advertisement

'War on Christmas' army attacking Best Buy

Bestbuy

The holiday season means traditions. One of the more recent that's fun to watch is the "war on Christmas," with advertisers taking flak for being too inclusive in their holiday messaging. Of course, they just want to sell more stuff. But that hasn't stopped the vigilant WOC shocktroops from going after Gap for having the temerity to urge people to have whatever kind of holiday they want ("Go Christmas, Go Hanukkah, Go Kwanzaa, Go solstice ... go Christmas, go Hanukkah, go whatever holiday you Wannukuh"), an effort that's offensive more for its schmaltziness than anything else. Now, Best Buy is in the crosshairs. The mistake: a lowly circular that says Best Buy offers good cheer for the Muslim holiday of Eid al-Adha. It turns out the retailer has scrubbed any mention of Christmas from its advertising, presenting an interesting double standard. One thing is for sure: There's a fair chance Best Buy is in line for plenty of free media from people like Bill O'Reilly. All those shots of the circular can only drive awareness of those $397 HD televisions. Maybe this is an ingenious viral marketing stunt cooked up by Crispin Porter + Bogusky. I smell an Effie.

—Posted by Brian Morrissey

Previously on AdFreak:
Americans say humbug to 'Happy holidays'

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS