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It’s bad enough that clients don’t pay the old 15 percent commission any more. But a party, gift certificate and dinner? Is that all the “most creative, eye-catching and dynamic advertisement” is worth these days?
Apparently so, at least in the eyes of Forbes.com, which e-mailed agencies in late October, offering barter in exchange for an online ad campaign to complement bus posters that boast, “More people get their business news from Forbes.com than any other source in the world.”
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