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Walmart's Gift to You This Holiday: An Obnoxious Talking Fruitcake Go ahead, give him to someone else

It's hard for me to not roll my eyes when a big corporation tries to create a meme. This time it's Walmart, which has introduced an obnoxious talking fruitcake, the alliteratively named Frank, whom people can upload to their Facebook pages. At least the retailer did the right thing by not plastering its name and logo all over the thing—so, in that sense it's a departure from standard protocol. Frank himself, created by The Martin Agency, is a less-radical amalgam of the Singing Christmas Sandwich and PayPal's Regifted Fruitcake, only without the bizarre charm of the former or the charitable inclinations of the latter. He'll probably keep longer than the sandwich, though. Five more spots after the jump.









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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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