Wallace & Gromit push energy conservation | Adweek
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Wallace & Gromit push energy conservation

Npower

Wallace and Gromit are back on TV in the U.K., only now their poorly conceived inventions serve a higher purpose: encouraging people to reduce their electricity usage. Utility npower is offering free real-time electricity monitors to its customers, in case any of them have a power-sucking home-entertainment setup like Wallace's ersatz widescreen TV. (He and Gromit are seen watching a scary movie—what is it with energy companies and horror these days?) It's a nice, responsible message, and it's good of the Aardman Animations crew to take time away from their busy schedule of winning Oscars to help out.

—Posted by David Kiefaber

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