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We’ve always liked Walkers Crisps, the U.K.’s largest potato-chip company. For years they sponsored Leicester City, one of our favorite soccer teams. And they like to name their chips after soccer players. (Salt & Vinegar is “Salt & Lineker,” after Gary Lineker, and Cheese & Onion is “Cheese & Owen” after Michael Owen. They also tried to rename smoky bacon as “smoky Beckham,” but king David wouldn’t hear of it.) This morning we read that Walkers
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