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Christmas storytelling is an annual rite of advertising one-upsmanship in Britain. But how can you weave a heart-warming tale while still keeping your product front and center?
U.K. grocery chain Waitrose has found one solution by focusing on something that differentiates its staff. Employee-shared ownership in the company, which would normally be the driest of dry topics, takes a charming turn in the store's new holiday spot from BBH London. A real employee, Adejumoke Sanusi of Ilford, was even cast to play herself.
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