Wacky Packages: relive the gross old days

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

There’s a new book out that tells the story of Wacky Packages, the popular Topps product-parody stickers from the ’70s. Pulitzer Prize winner Art Spiegelman (Maus) created some of the Wacky Packs. Who knew? I can recall entire desktops at Jane Ryan Elementary decorated with those (mildy) grotesque images, most of them affixed by me. The satire prefigured (and clearly inspired) everything from Saturday Night Live‘s parody commercials to AdFreak. In that Wacky world, Minute Rice became "Minute Lice," squirming in the bowl.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in