VW's Green Print Ad Includes Pre-Paid Mailing Label to Recycle Magazine | Adweek VW's Green Print Ad Includes Pre-Paid Mailing Label to Recycle Magazine | Adweek
Advertisement

VW's Green Print Ad Includes Pre-Paid Mailing Label to Recycle Magazine Pitches eco-friendly BlueMotion technology

Volkswagen does some of the more interesting print ads around. Following the edible print ad and the test-drive print ad, here's a magazine insert from VW South Africa that embodies its green message—for the automaker's eco-friendly BlueMotion technology—by including a pre-paid mailing label you can use to send the magazine to a recycling plant. "Reduce your impact wherever you can," says the copy line. Simple, and apparently effective—with twice the response rate the agency, Ogilvy Cape Town, was expecting. A silver and bronze winner from Cannes this year, according to Adverblog.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS