VW beats 'MacGruber'—but what wouldn't? | Adweek VW beats 'MacGruber'—but what wouldn't? | Adweek
Advertisement

VW beats 'MacGruber'—but what wouldn't?

VW_ACCESSORIES

So, this is how Germans do "wacky." Munich agency Wuschner/Naylil serves up a MacGyver parody, among other oddities, to tout Volkswagen Accessories. "Hans Porter" is the fumbling, bumbling star. His bearded sidekick and a busty blonde chick ride to the rescue. The cast mugs for the camera at every turn, which I guess is what passes for German expressionism these days. The whole thing takes place in a white no-man's-land, deserted save for VW vehicles and accessories, fitting that nation's post-industrial zeitgeist to a T. Even sans translation, I got the main brand message, which can be summarized in three words: That blonde's busty! Maybe SNL should try doing "MacGruber" in German. That way, it could suck in a different language for a change. Ja Voll! View more spots in the series at Ads of the World.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Germany, Volkswagen
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS