Vonage thinks you are painfully stupid

It’s easy to be dubious about the new Vonage campaign, which seems to imply that the company’s services are a no-brainer for people with no brains. (The tagline even posits that choosing Vonage is usually the “one smart decision” the consumer makes amid a series of stupid ones—an interesting demo, one that considers itself consistently, incorrigibly dumb.) In one spot, a nerdy guy is breaking up with a fantasy girlfriend, begging forgiveness, when he’s hit in the side of the head, Frisbee style, by the Vonage pizza-box startup kit; he runs off excitedly to tell his mom after the Vonage van of hidden sales agents, yelling over a loudspeaker, speeds off.