Volkswagen's kiddie Darth Vader unmasked | Adweek Volkswagen's kiddie Darth Vader unmasked | Adweek
Advertisement

Volkswagen's kiddie Darth Vader unmasked

Max-Page

The first time we saw Darth Vader unmasked, it was kind of upsetting. This morning on Today, it was more palatable—as the 6-year-old star of Volkwagen's much-lauded "The Force" ad was introduced to the world. His name is Max Page. The Deutsch spot—probably the best commercial of the Super Bowl—was his first national ad. (He has done a lot of TV, though—he's known to soap fans for his recurring role as Reed Hellstrom on CBS's The Young and the Restless.) The best part: He's still never seen Star Wars because it looks "too scary." UPDATE: It turns out Max has a heart defect called Tetralogy of Fallot, and a pacemaker. His prognosis is good. This makes him even more Vader-like, if you think about it—he's part machine! You can't write this stuff.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Deutsch, Nudd, Super Bowl
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS